邢唷 > ? E G ? D 欹 q` 餜 0 $ bjbjqPqP {* : : Q % $ d d d P D & " B B : U U U % ? ? ? ? ? ? $ ? h * ~ ? - U Q U U U ? B : ? U 6 B : % U % r T J B p每h d a ;% D ? 0 & o ? = v &+ ? d + $ U U U U U U U ? ? j U U U & U U U U S琋梘N'Yf[2 0 1 4 - - 2 0 1 5 f[t^,{1 f[ g諎諎wSS A M P L E 諎wS T饄^:W% 昮[駛韹 䦆 z@b(Wb桘|Y韹f[b 諎韘: FU駛1 1 - / 駛1 1 - f[鱏 覻 T 諎wS魦f ,g!k諎剉 N0孨0 N钀R:N頃wS諎 踁0擭钀R:N _wS諎0'YT:N N\鰁0,g諎wSqQx u qQ5 'Y钀R 鲖RoT{ 諎鰁魰:N1 2 0 R煍 鲖宑醕}YT{槝鰁魰 T{槝KNMR 鲖\諎wS孴T{槝竳 N剉諎韘0f[鱏0覻 TkX橯nZi ,g諎wS@b g諎槝T{Hh橯(WT{槝竳 N T{槝孾誯 鲖\諎wS孴T{槝竳ckbTY鵞郤轛 N梍&^鶴:W 諎-N胈衏:y鲖`Ou悎[:W獈媉 耂NlQs^込塏 P a r t I T r u e o r F a l s e ( 1 0 p o i n t s ) D i r e c t i o n s : T h e r e a r e 1 0 s t a t e m e n t s i n t h i s p a r t . R e a d e a c h s t a t e m e n t c a r e f u l l y a n d d e c i d e w h e t h e r i t i s t r u e o r f a l s e . W r i t e o n t h e A n s w e r S h e e t T i f t h e statement is true or F if false. 1. Marketing mix refers to the 4 Ps: product, distribution, price, and promotion. Part II Multiple Choice (15 points) Directions: There are 15 items in this part. In each item, four choices are given, but only ONE is correct. Write on the Answer Sheet the corresponding letter of the correct choice of each item. 11. The highest-cost advertising medium is _____. A) television B) radio C) newspapers D) outdoor advertising Part III Short Answer Questions (25 points) Directions: Choose any 5 from the following 7 to answer. Write your version on the Answer Sheet with the serial number. 26. What is marketing? Part IV Explanation (30 points) Directions: Choose any 6 from the following 8 to explain. Write your version on the Answer Sheet with the serial number. 33. Define the term marketing research. How does research support business decision making? 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CJ OJ aJ o(hC CJ OJ aJ o(h蘻< CJ OJ aJ o( # " # B C D E t u v ~ ^ b 黜漤谟删渡┥┥劲洟洟枏噺噠vlaYlT hC o(h蹺 6乚乷(h桵6 h蹺 6乚乷(h桵6 h蹺 6乚 h桵6 h蹺 h桵6 h蹺 5乗 h桵6 h蹺 5 h蹺 5乷( h蹺 o( hl- KH o( h蹺 KH o(h臗 h蹺 5?乗乚 h0, 6乚乷(h臗 h蹺 6乚乷(h臗 h蹺 6乚 h臗 h蹺 h臗 h蹺 5乗 hC 5並H o( h臗 h蹺 5並H h蹺 5並H o( ^ 3 R$ S$ 勨 ⺈D8^勨` d蹺 勦 ⺈D8^勦` d蹺 gd0, gd蹺 勷 WD?^勷 `gd蹺 劦凨鸚D ⺗劦`凨鹓d0, $ 1$a$ gd0, $ 1$a$ gd蹺 勦WD `勦gd蹺 ^ gdC 劦凨鸚D ⺗劦`凨鹓d蹺 b " A B 檑吻壳壳壳刊檻啈ung壳污 h蹺 5乷( h蹺 KH o(h桵6 h蹺 KH o( hC KH o(h臗 h0, 6乚乷(h0, 6乚乷( h0, o( h臗 h0, h臗 h0, 5乗 hXR h0, 5並H mH o(sH h臗 h0, 5 h0, 5乷( h0, 5並H mH o(sH hXR h0, 5並H mH sH h蹺 5並H mH o(sH h蹺 h! o( ( 2 3 4 5 7 $ $ 8$ =$ P$ R$ S$ T$ V$ 黜孥盂盂盂盂赡炕赌潠巼噹}巙mi h}x j h}x Uh?r h o(Uh?r 6乚乷( h蹺 6乚 h蹺 6乚乷( h臗 h蹺 h臗 h蹺 5乗 h h蹺 5 h蹺 5乷( h! o(h蹺 h0, o( h蹺 o(h臗 h0, 6乚 h0, 6乚乷(h臗 h0, 6乚乷( h臗 h0, h臗 h0, 5乗 h臗 h0, 5 ). Your essay should be based on the marketing principles and provide suggestions. 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